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Old-fashioned brands trending

May 14, 2020 12:39 PM | Greene (Administrator)

"Consumers are returning to old-fashioned brands that previously fell out of favor, reported The Wall Street Journal (May 11).

As consumers stockpile nonperishables, goods such as processed cheese and canned soup that had been losing out to healthier alternatives are recording their strongest sales in years. Hershey noted its confectionery products also gained three percentage points of market share over the past month.

Additionally, frozen fish sticks and canned salmon made a comeback, reported Reuters (May 11). Volumes of packaged seafood surged more than 50% during quarantine, according to Nielsen data."

"The world is fundamentally recalibrating right now. Consumer habits are changing at pace and understanding those changes, in the context of these scenarios, will be critical as businesses prioritize how they too recalibrate to meet the changed circumstances driven by COVID-19," said Scott McKenzie, Nielsen global intelligence leader.

To read the full article click HERE.

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