As an essential business, grocers have experienced a surge in sales during the coronavirus crisis despite restrictions imposed on other retailers. But while sales of food, cleaning products and paper goods are soaring, floral products are taking a lower priority, even with the looming Mother's Day holiday.
However, there are opportunities to leverage floral for at-home activities amid nationwide shelter-in-place orders, as flowers offer tangible benefits for consumers beset by anxiety in uncertain times.
You can view some marketing ideas HERE.
